Stop Guessing: Know What It's Worth
This 90-minute hands-on workshop helps B2B SaaS and AI founders calculate what each pricing tier is actually worth, so you can choose price points with confidence and defend them on sales calls. You’ll learn a clear, repeatable framework to value your pricing tiers and see how it fits into the pricing road map. Walk away knowing why your prices make sense, how to explain them to buyers, and where you may be leaving money on the table.
Jan.20/2026
12:00-1:30pm EST
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Who am I?
Carolyn is a pricing coach, entrepreneur, and business strategist who helps B2B SaaS and AI founders unlock faster growth by building pricing tiers and strategies that actually convert customers. With a background spanning pricing, marketing, sales, and business strategy, she brings a unique mix of expertise to help founders know exactly what to offer customers, how to measure what it’s worth, and how to pick and validate prices. By combining buyer psychology, proven pricing frameworks, and go-to-market execution techniques Carolyn helps founders maximize cash and customers especially at seed stage.
What you get?
- The step-by-step Value Calculation Playbook
- A tool to justify higher Average Contract Value
- Know exactly why your prices make sense
- Know how to explain that value to buyers
- Hundreds of hours of your time back by not going down the wrong path.
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